====== MailChimp ====== URL: http://www.mailchimp.com ===== User Account ===== You could register an account for free. * Create MailChimp account If you are already the owner of the account, you could invite other co-workers. * Invite other users with existing account (only admin can do that) * click Your User dropdown > Account * click Settings > Users * click Invite a User and select the appropriate role. ===== Navigation Menu ===== {{:course:mailchimp:screen_shot_2017-06-04_at_2.27.33_pm.png?400|}} * After login you will see the "Dashboard" page, if not, just click the "chimp" logo ===== 1. Add Lists ===== Please note that MailChimp charge based on the number of subscribers, duplicate subscriber in 2 different lists will count as 2. You should segment your contacts into smaller lists so that they will not overlap. * Click "Lists" on the Navigation bar * click "Create List" (At least 1 list in order to create campaign) * "List name" will be seen by subscribers, make it something appropriate * Fill in requested information and save * Click "Add contacts" > Add a subscriber or Import subscribers ===== 2. Create Templates ===== Before you could send out mass mail, you need to create a template. * Click " Templates" on the Navigation bar * click "Create Template" * Choose a proper template layout It will then show you the template editor * Drag-n-drop the blocks on the right-hand side to the template on the left * You may upload your logo, image, etc. during editing. * Edit and design the template * Click "Preview and Test" * Click "Enter preview mode" to see it in Desktop, Mobile and Inbox mode * Click "Send a test mail" to send an email for testing * Click save and close * Adding the name of template Create a template which have logo, contact info and social media etc, and modify it case by case ===== 3. Create Campaign ===== You start a campaign to send out mass mail. A campaign has 5 stages. * Click "Campaigns" on the navigation bar * click "Create Campaign" * Click Create an Email (do not choose "Create an Ad" which is not free) * Type a Campaign Name and click Begin Recipients * Choose your target list * choose Entire list or choose segment * click Next Setup * Adding Email Subject * Select Tracking from the list Template * Click Saved templates * select your desired template * if need, you could create a new one Design * Make change if necessary and preview it * You could use the "merge tags" to add some personalized message. See [[course:mailchimp:start#merge_tags|below]] Confirm * It will display a check list to see if the campaign has any problem * resolve the problem before you could proceed * If you see "Default text content" has problem * read the error message. Pay attention to [Specifically, we still see “It's time to design your email” in one of your blocks] to identify the problem * click "Resolve" button * Click the "Edit" button of the corresponding block and make changes. * Select "Schedule" for setting up delivery date and time OR "Send" for send it immediately ===== Optional ===== ==== Merge Tags ==== You could include the recipient’s name in the message using merge tags to make it more personal and help avoid spam filters. For example, *|FNAME|* *|LNAME|* will show "Bob Smith" in the email instead of "bob@example.com". This is more personal and may help avoid spam filters. ==== Google Analytics ==== * Click "Lists" {{:course:mailchimp:screen_shot_2017-06-04_at_5.14.07_pm.png?400|}} * Select "Settings" from the dropdown * Select "Google Analytics on archive and list pages" * Adding Your Google Analytics Tracking ID > Save * If no Google Analytics, can skip ==== Signup Form ==== * Click "Lists" {{:course:mailchimp:screen_shot_2017-06-04_at_5.14.07_pm.png?400|}} * Select "Signup forms" from the dropdown * Different types signup form can be chosen * Edit and design the signup form by adding image, logo and wording etc * Signup form can linked with your website, Facebook or other social media